Thank you for visiting the Yellow Brick Games website and for reviewing our privacy policy (hereinafter referred to as the “Policy”).

By navigating our website or using our systems, you acknowledge that you have read and understood this policy and consent to the processing of your data and personal information in accordance with it, as applicable.

This privacy policy consists of the following elements:

1. Objectives of the Privacy Policy
2. Effective Date
3. Consent Collection Methods
4. Purposes of Data Collection
5. Purposes of Data Processing
6. Personal Information Collected
7. Processing Methods Used
8. Access and Control of Personal Information
9. Sharing and Reasons for Sharing Personal Information with Third Parties
10. Use of Cookies and Similar Technologies
11. Retention of Personal Information

Respecting privacy and protecting personal information are essential to us. Through this Policy, we aim to safeguard them in accordance with applicable laws.
To ensure this protection, Yellow Brick Games commits to collecting, processing, and sharing information that can identify an individual only when that individual has consented, unless it is permitted or required by law, in which case your consent will not be necessary.
The Policy aims to inform users of the reasons and how Yellow Brick Games, or anyone acting on its behalf, will collect and use their personal information. It is designed to be in clear language to ensure informed consent from users.
For the purposes of this Policy, “personal information” refers to any information about an identifiable person or information that can identify a person. To the extent possible, we will anonymize, pseudonymize, and/or aggregate this information so that it no longer identifies a person.

This Policy is effective as of October 2, 2023.

We commit to obtaining consent before collecting an individual’s personal information. Consent can be explicit or implicit and may be provided directly by the person or by their authorized representative.
We prefer to obtain explicit consent, whether verbally, electronically, or in writing. However, implicit consent can reasonably be inferred from a person’s actions or inaction. For example, providing a name and address to receive a publication or a name and phone number to get a response to a question is considered implicit consent to collect information containing personal information. To determine the appropriate type of consent, we consider the sensitivity of the personal information in question, the purposes for which it is collected, and the reasonable expectations of a person in a similar situation.
If we want to use personal information for a new purpose, we will describe the intended use and request consent again.
It is not always possible, especially in the case of a request from the government, to obtain a person’s consent to collect, use, or disclose their personal information. We commit to never disclose such information except in compliance with this Policy, unless required or permitted by law.

The information collected is in line with the purposes and objectives set out in this privacy policy. Here are the reasons why we collect your personal information:

• To provide newsletters: We will collect and process the data and information necessary to send you relevant content so you can stay informed about news regarding our company and products.
• To process your job applications: We will collect and process data shared when you apply on our jobs page to contact you as part of the hiring process.
• To promote our products with targeted, personalized content: Collecting and analyzing data generated by your interactions with our services enables us to develop and create more relevant promotional tools to better meet your expectations.
• To process your application for a content creator partnership program: We will collect and process data shared through your application as a content creator partner to assess your admission to the program and to contact you.
• To protect the privacy of our users: The data collected allows us to verify the identity and protect the privacy of individuals who communicate with us by phone, electronically, or otherwise.
• To comply with legal obligations: Data is collected to comply with obligations arising from laws, regulations, or international treaties.

Yellow Brick Games may collect personal information in various forms but will do so only through lawful means and solely for the purposes necessary and disclosed to you, as described in this Policy, or as permitted or required by law.

The personal information collected, as well as its sensitivity, may vary depending on the context of the interactions between you and Yellow Brick Games. Therefore, we prioritize informing you about the nature of the personal information we use.

We protect all personal information collected. Among the personal information that may be collected and used, we pay particular attention to:

Name and contact information: First and last name, email address, mailing address, phone number, and other similar data used to communicate with you.

Demographic data: Information about you such as your age, gender, country, and preferred language of communication.

Employment-related data: Any personal information you provide or attach to your job application when applying for a position within our company.

Marketing/communication data: Your preferences for marketing received from us or third parties, as well as your communication preferences.

Other examples of interaction data we collect include:

• Location data: Data, which may be precise or not, about the location of your device. For example, location data can be collected from a device’s IP address or data from your account profile indicating less precise location information, such as the name of a city or a postal code.
• Other data: Other data provided when you use our website, including data from Google Analytics.

We do not collect special categories of personal data about you (including information about your ethnicity, religious, political, or philosophical beliefs, your sexuality, or information about your health).

Promotional communications: We use the data we collect to provide promotional communications. You can subscribe to email subscriptions, participate in a contest/raffle, respond to a survey, and choose at any time whether to receive promotional communications from Yellow Brick Games by email. For more information on managing your contact information,

email subscriptions, and promotional communications, see the Access and Control of Your Personal Information section of this Policy.

Marketing: We use data to study how our customers use our services to develop them, grow our business, and guide our marketing strategy.

Employment: We use data about your identity, contact information, and professional experience to analyze and process your job application within our company.

Content creator partnership: We use the data we collect about your experience and preferences as a content creator when you submit a partnership request to analyze and process your request and communicate with you.

Legal compliance: We process data to comply with the law. We also process contact information and identifiers to help customers exercise their data protection rights.

Yellow Brick Games places the utmost importance on the security of your personal information and is committed to processing it according to industry standards and practices, solely for the purposes for which it is collected as described in this Policy or in a specific notice. However, the absolute safeguarding of this information is impossible given the inherent security limitations of transmission over the Internet. Therefore, the information transmitted to us is ultimately at the user’s own risk.

Yellow Brick Games ensures that all personal information in its possession is as accurate, current, and complete as necessary for the purposes for which it is used.

You have the right to request access to your personal information for verification and request correction if it is inaccurate. If you believe your personal information is inaccurate or if you wish to access your personal information, you can make a request using the contact information provided at the end of this Policy.

To the extent of our capabilities, we will provide you with timely access to your personal information. However, for security purposes, we may need to verify your identity.

There may be circumstances where we cannot provide you with access to your personal information. For example, when access may lead to the disclosure of another person’s personal information, and that person refuses to consent to the disclosure, or when legal restrictions apply. If such a situation arises, we will inform you of the reason why we cannot provide you with access to your personal information.

If your request concerns data that appears on third-party web pages or platforms, please contact those third parties directly.

We do not share your personal information with companies, organizations, or individuals outside of Yellow Brick Games, except for our authorized suppliers and partners who need access to the information for the purposes listed in this policy and within its limits, as well as in the following cases:

• With your consent.
• For storage in cloud servers, in which case personal information may transit through third-party jurisdictions. Note that we only engage reputable companies with privacy policies.
• For legal reasons: We may disclose personal information outside our company if access to it is necessary to comply with applicable laws and regulations.
• Yellow Brick Games is committed to not selling or renting your personal information to a third party.

Yellow Brick Games may use cookies, Internet tags, invisible pixels, log files, or other technologies to collect certain personal information about website visitors, as well as recipients of our newsletters, invitations, and other communications. Cookies are information elements transmitted by the server to the browser during a website visit, uniquely identifying the current connection. This data may include information such as your IP address, browser type, browser version, the pages of our site you visit, the time and date of your visit, the duration of your visit, and any other statistics.

Cookies are used to track the search history to facilitate the user’s online browsing experience. It is important to note that enabling the cookie option may, depending on the chosen configuration, allow other servers to install cookies on your system. You can configure your browser settings to notify you of the presence of cookies, allowing you to accept or reject them.

Please note that our website may contain links or references to third-party websites. This policy ceases to apply when leaving our website, and Yellow Brick Games is not responsible for the collection or processing of personal information by these third parties or through these external sources.

Yellow Brick Games retains collected data for different periods, up to a maximum of 10 years, depending on its nature and utility in offering our products and communications. During the retention period, Yellow Brick Games takes physical and technical measures to ensure the security of data containing personal information.

The main places where personal information is stored are the cities in which Yellow Brick Games has offices or facilities and the cities in which our cloud service providers have servers containing data collected by Yellow Brick Games.

Personal information may be stored outside the country in which you reside if a third-party provider or another entity to whom we disclose personal information in accordance with this Policy is located outside the country. In such cases, personal information may be subject to the local laws of the countries or territories where the information is collected, used, disclosed, or stored, and government authorities and law enforcement authorities in those countries or territories may have access to it.

Once the retention period has expired, personal information is destroyed. Only statistics or reports containing depersonalized and anonymized data may be retained for extended periods.

Changes to these rules:

We make changes to this Privacy Policy from time to time. Any reduction in your rights under this Privacy Policy cannot be applied without your explicit consent. We always indicate the date of the last modifications made. If the changes are significant, we publish a highlighted notice on our website.

Compliance Officer:

For any questions, comments, or complaints regarding this privacy policy, you can contact us for ensuring compliance with this privacy policy:

Yellow Brick Games

830 Saint-Joseph Est, Suite 402, G1K 3C9

Email: [email protected]